CONTEXT Logo Data Breakthrough Award 2026

Award-winning Outsourced CDM Service

Channel Data
Management.

Are you looking to truly optimise your channel programmes and get the most out of your partnerships?

CONTEXT takes complete ownership of your channel partner sales and inventory data headaches, bringing you a smooth flow of trusted, accurate, and reliable data on a daily basis.

Download the service leaflet

A trusted
industry leader.

Over 40 years, CONTEXT has become the trusted source of channel data management for technology vendors, distributors, and retailers. We manage the largest IT Distributor Sales Database in the world.

Our solutions leverage advanced parallel processing database technology, providing rapid extraction speeds and significantly reducing the time for data processing.

As a Certified B Corporation and ISO 27001 specialist, we aim for a 100% accuracy rate on every aspect of your partners' data.

40+ Years of Expertise
35 Countries Reached
100% Accuracy Aim
B Corp Certified

Avoid the pitfalls of manual channel management

Relying on manual processes for channel management results in frequent mistakes, delayed regulatory reporting, frustrated partners, and inflated costs.

As your business expands, challenges such as multi-tiered distribution systems and varying partner commitment levels can hinder your ability to reliably manage the channel.

We take end-to-end responsibility for:

Partner data collection and onboarding

Data normalisation, cleaning, and enrichment

Rigorous quality control and reporting

Designed for a competitive edge

Our Channel Data Management (CDM) solution offers a comprehensive suite of features and benefits designed to directly address your needs and drive significant growth.

Quick data turnaround

01

Access cleaned, harmonised, and enriched data with daily granularity. Quickly assess the impact of price changes on sales and stock throughout the channel on a daily basis.

Significant cost savings

02

Streamline partner management and reporting to minimise operational costs. Our automated system handles the complexities of data collection, saving you time and resources.

Improved internal alignment

03

Combat internal data silos. Enable better alignment between sales, marketing, and finance with a single source of truth and instant access to a centralised source.

Enhanced partner relationships

04

Become your partners’ preferred brand by simplifying information sharing and ensuring accurate, on-time rebates and a seamless partner experience.

Download the CDM Overview

Leave your details below to receive the comprehensive leaflet on our award-winning outsourced Channel Data Management services.